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Essays 271 - 300

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

PDA Product Development

so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers ...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

How Tesco Compete

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Budgeting and its Signficance

for some factors t be missed out or estimates to be made which are unrealistic Budgeting may help rectify any mistakes and also gi...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Investment Choices Assessed

2.38 year payback period and an internal rate of return in excess of 9%, this means that this meets the criteria of the company a...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

'Operation Optimize and AcuScan

of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly ...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

New Product Market for a Body Board in Australia

to a peak in 1999 and still growing, today it is still growing (Office for Recreation and Sport, 2004). This indicates a large mar...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...