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Essays 1261 - 1290

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA

our doctors, for example, is able to discover some new kind of vaccines from cases, that looks pretty good on our experience list....

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

MARKET FORCES FOR ASSISTED LIVING

For every good or service, there are market and economic forces that regulate supply and demand. This is no different in the healt...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Saugerties, New York's New Rhythm and Blues Quintet

successful, particularly in America, you must do the same thing over and over and over again" and NRBQ categorically refuses to do...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

Management at the Port Authority of New York and New Jersey

people work in Manhattan and a good number of the people commute from New Jersey. The region is often referred to as the "tri-stat...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

WHATIS TUTORIAL STUDY

a particular good or service. The other section well discuss is that of managing external forces, in other words, opportun...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...