YOU WERE LOOKING FOR :New Product Planning and Launching
Essays 301 - 330
In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...
In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...
by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...
In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...
In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...
In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...
This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...
that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...
be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...
a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...
basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...
?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...
This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...
fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...
This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...
The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...
project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...
are formed, the firm will achieve better new product performance in the subsequent year" (Soh, 2000; p. 16); 4.. "The impact o...
to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...
will not usually last more than eighteen months (Thompson, 1998). The advantage is not only in the fact that it is new, but in ...
the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...
connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...
are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...
complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...
prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...
have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...
Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...
friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...