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Essays 1621 - 1650

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

Black & Decker Financial Position

2009, 2005), released a Power & Hand Tools study in early 2005 concluding that "U.S. demand for power and hand tools is forecast t...

MEMO EXAMPLE: SAN DIEGO TOURIST ASSOCIATION

countries. Target specific demographics. Not everyone will be able to afford to come to the United States, so its importan...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

EDUTOT - INTERNAL MARKETING PLAN

In previous papers, Ive collected information about various countries that might be receptive to EduTot, the software educational ...

PROMOTIONAL PLAN FOR MAGIC JACK

cable companies that offer high-speed Internet are going to introduce their own VOIP products in the coming months and years. In t...

Planning for a New Center for Seniors

This paper discusses the personnel needed to open and operate a new senior center. How candidates were interviewed for manager are...

CADILLAC CTS 2014 MARKETING ASSESSMENT

Provides a marketing plan for Cadillac's CTS. There are 17 sources listed in the bibliography of this 9-page paper....

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

A Marketing Plan for Water Filters in Haiti

In a paper of five pages, the author reflects on the use of Brita filters in third world countries. The author reflects on a mark...

Choosing a Manufacturing Site

are better suited to more developed economies. Central and Eastern Europe Central and Eastern Europe hold a mix of nations ...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

position prior to the introduction of iTunes and the way it changes the music industry, Initially the ability to distribut...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

NEW YORK JETS AND ORGANIZATIONAL OVERVIEW

Manning jersey in the area. This is the position that the New York Jets would like to be in with Brett Favre, the teams new quarte...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

Burlington Northern Railway: Fair Settlement In Genetic Testing Lawsuit?

- employees were predisposed to carpal tunnel is both grand and far-reaching; that they did so without knowledge of or written con...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...