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Essays 811 - 840

PDA Product Development

so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers ...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

News Release Writing Effectiveness

In three pages this paper examines the effective writing of a bathroom fixtures' general contractor new product news release. Fou...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Merrill Lynch and Charles Schwab Channel Marketing Management and Sales Force

In eight pages this paper discusses industry competition and these firms' particularly emphasis or specialty areas. Fifteen sourc...

Developing a Continuous Program for New Products

In seven pages Sega and Sony are discussed in an examination of the importance of constantly developing new products. Four source...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Change and Geocast Network Systems

In five pages this paper discusses the problems confronting Geocast Network Systems when it introduced a new product and concept f...

Japanese Market for the Sale of California's Zinfandel Wine

In fifteen pages this paper examines a California Zinfandel wine Japanese overseas marketing plan in a consideration of such issue...

German Market for the Sale of Hershey's Milk Chocolate

This paper consists of sixteen pages and discusses a possible Germany sale of Hershey's Chocolate in a a corporate overview as wel...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Investment Choices Assessed

2.38 year payback period and an internal rate of return in excess of 9%, this means that this meets the criteria of the company a...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

Budgeting and its Signficance

for some factors t be missed out or estimates to be made which are unrealistic Budgeting may help rectify any mistakes and also gi...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Case Study Analysis (Greener Pastures )

will not usually last more than eighteen months (Thompson, 1998). The advantage is not only in the fact that it is new, but in ...

Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market Methods' Critique

are formed, the firm will achieve better new product performance in the subsequent year" (Soh, 2000; p. 16); 4.. "The impact o...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

'Operation Optimize and AcuScan

of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly ...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Innovative Teams and Teamwork

peers, and even their past results. It is can be seen as being a valuable study, as being able to understand the...

Development of New Products

market. But perhaps even more importantly is to know whether this marketing plan is working: that is, are the consumers actually ...