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Essays 121 - 150

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Marketing Research Application

the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Success Factors for Retail Stores

for exceptional customer service, such as their liberal return policy (Staub, 2004). Employees are empowered to make the customer ...

Brick and Mortar Stores and Electronic Commerce

a remote computer. Electronic commerce also includes buying and selling over the World-Wide Web and the Internet, electronic funds...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Fictional CD Store Saving

"Retail sales of recorded music dived from $13 billion in 1999--the year Napster launched--to an estimated $10.6 billion" (Keegan,...

Defending Wal-Mart

spend - are on the job. These stores with limited hours open after working people get to work and close before they get off for t...

Reducing Gang Violence In New York City

opportunities for city residents (Soglin, 2006). This author reports that studies consistently show an inverse relationship betwee...

Intel Corp. Analysis New CEO

Intel under Otellini would expand their focus and build microprocessors for all sorts of products in different industries, like wi...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

The Roles of the Computer and E-Commerce in a Video Store

Dictionary (2000), as "Commerce that is transacted electronically, as over the Internet". This indicates that e-commerce is much w...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

WAL-MART AND SUPPLY CHAIN COMPONENTS

to retailer, to consumer (Supply Chain Management, 2005). According to some sources, the standard supply chain has five components...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Dollar Stores

This essay discuses two of the stores that are in the 'dollar' store retailing segment - Dollar General and Dollar Tree. A brief d...

Different Culture Grocery Store

This essay is a report of the writer's observations of a different culture's grocery store. The report includes descriptions of th...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Human Resource Plan for Future Shop

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...