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Essays 271 - 300

Failure of Boo.com

other dotcoms based on business to consumer will collapse. Lee (2002) notes that boo was one of the most widely publicised example...

Reviews of 3 Websites

not unconditionally trust what the author has to say since he is a self-proclaimed novice, yet that does not mean that his insight...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

In Cold Blood by Truman Capote

In four pages this paper examines how Truman Capote effectively combined the novel form with the real life murder of the Clutter f...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

What is a Real American?

of the good things the nation stands for and the good things that the nation does in the world. But, a good or real American is al...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Should New Drugs Be Labelled As ‘New’ To Indicate A Higher Risk Than Established Dugs?

funds used to ensure drug safety focused in the approval of new drugs. After a drug is approved there are few quality reports unde...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

Strategic Management Issues

This research paper addresses issues that pertain to strategic management. The writer provides discussion of specific questions, w...

Benchmarking for Employee Recruitment

for job analysis in that it lists the tasks and knowledge, skills, and abilities that are needed for the job (Summers and Summers,...

Ratio Analysis on the Financial Health of Rainbow Paint Company

danger zone. The debt-to-equity ratio is also decreasing nicely, meaning Sherwin-Williams is still in a good position to pay off d...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

The Accounting Practices in a Modern Business

flow (Scanlon, 2002). Later on in this paper, well discuss exactly how the Rigases family was able to inflate the subscriber accou...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

The Impacts of Alcohol

For the purposes of this paper the term "alcohol" will be used as it pertains to any sort of distilled or fermented liquid that...

Intercultural Communication In The Workplace

ground" (Wilbers, 1996, p. 02D). "The goal is not for one party to vanquish a second party (in the judgment of a third party), bu...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

Review of 2 Alaska Employment Law Cases

he would have been stopped. The issue of the status of Milos at the time of the accident is relevant for the way in which compensa...

The Changing Competitive Structure of the Book Industry and the Impact on Amazon

kept it meant there would be less room for the popular stock. Large book superstores have not only bee able to offer choice but ha...

Factors One Should Consider When Establishing A Useful Management Accounting Information System

to identify and then pursue the most profitable lines only, in this case the system may need to support decision making system to ...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Amazon’s Value Chain

own premises. A similar model may be argued as existing with the marketplace sellers, thee goods are sold on the Amazon site, Amaz...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Amazon's Frontiers

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...