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Essays 31 - 60

Financial Future of Nike

In five pages this paper analyzes Nike's financial future in an examination of data and industry assessments. Six sources are cit...

Current Strategy of Nike

In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis include...

Outsourcing Overseas and Nike

In five pages this paper discusses Nike's economic reasons for outsourcing overseas. Four sources are listed in the bibliography....

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

External Environment and Nike

of its offshore contract manufacturers, located primarily in Asia. The irony lies in the fact that Nike long has been viewed as a...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Supply Chain Management of Nike

important role in the evolution of supply chain management. While still in flux as it continues to evolve, that role is seen as o...

2002 until 2005 Nike Stock Changes

Nike and Reebok traditionally have traded the leading position in their industry, at least in terms of sales. Skechers is always ...

Nike and the Six Stages of Moral Reasoning

fact denied knowing about the poor factory and labor conditions (Ferrell, 2006). Unfortunately, evidence shows that he had been aw...

Porter's Analysis Athletic Apparel

market. The power of buyers is also strong. Tastes have changed over the years. Our youngest generation, the Millennials, do not ...

NIKE AND SUPPLIER RELATIONSHIP

bought from contract suppliers in China, Vietnam, Indonesia and Thailand (Nike, Inc., 2009). In the United States, the co...

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Women's Footwear as the Focus of Nike

lounge and diaper changing facility (2001). A concierge with parcel delivery to local hotels is also included (2001). After the t...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Organizational Behavior And Teamwork

when trying to solve problems (Wertheim, n.d.). The idea of emphasizing groups instead of just individuals also emerged from these...

Behavior Management - Case Study

The theory is based on the premise that all behavior is learned and it is a result of consequences in the environment. The individ...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Sports Marketing and Consumer Behavior

companys overall success than anything else. Being able to actualize, even if just in ones mind, the corporations ultimate goal w...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...