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Essays 901 - 930

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

KEYCORP AND BUSINESS STUDIES

actually able to be accomplished, the "five steps" touted by the Xcelsius program were a little more challenging that the "easy" b...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Information Systems and the Business Case for Them

information systems in the most effective fashion should bear in mind that information systems should ideally "integrate various b...

Ethics at Nike

Nike is often criticized, with the accusation that they are an unethical company exploiting low paid workers in developing countri...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

NIKE, GLOBALIZATION AND ETHICS

only among its suppliers and contractors, but also the factories that are subcontracted to. In this paper, well examine a ...

THINK GLOBAL, ACT GLOBAL OR VICE VERSA: A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS

to operate quite successfully in different countries. In this paper, well attempt to examine the literature and examples t...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

MULTINATIONAL ALLIANCES AND CORPORATE RESPONSIBILITY

the 1990s, Nike thought up the brilliant idea of outsourcing manufacturing activities to overseas suppliers. All was well and good...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Multinational Nike Corporation

In ten pages this research paper considers the SEC reported earnings of the multinational corporation Nike. Seven sources are cit...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Strategic Analysis of Nike

In ten pages this paper discusses how Nike develops its strategy with networking among the considerations. Seven sources are cite...

A Business Feasibility Study for Boston

This paper prepares a feasibility study for opening a restaurant in the city of Boston. The author addresses conditions integral ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Oral Business Communication Research Study Proposal

at least in practice. This provides the foundation for the significance of the study and for the objectives of determining what t...

Nike PESTLE Analysis

There are many political factors that may impact on Nike. As an international company, there is a strong association with their ho...

Personal Reaction to Nike

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Overview of the Footwear Industry

In twenty pages Reebok and Nike are featured in this footwear industry overview that considers practices within the industry, corp...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...

Overview and Analysis of Nike

In twenty four pages this paper presents an overview and analysis of Nike that includes company history, competition, management, ...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Nike, Inc. Financial Analysis

In six pages this financial analysis of Nike includes an evaluation of its strengths and weaknesses, CAPM, financials, and stock ...