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Essays 271 - 300
In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...
of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...
being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...
it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...
in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...
very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...
The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...
than a mean 5% increase) - % change (e.g +20% per annum) - % change (e.g +8% per annum) - Review of internal costs and implement...
seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...
soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...
the end of 1987. * 1991 - Starbucks undertook a number of socially responsible projects including a CARE coffee sampler and becomi...
the paper provides an approximate cost per participant and an evaluation method to determine its effectiveness. Part I: The Cerne...
one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...
lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...
market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...
The writer looks at the way in which a good recruitment strategy may help to improve company performance and retention of staff. T...
organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...
firm, but also its competitors. Not all models can be used due to space constraints. 2.1 STEP Fahey and Narayanan (1986) put for...
to offer a range of services to meet the needs of customers from a diverse target market. Delta may be able to learn from SBC Comm...
The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand...
and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...
founded by Othman Kamal and Khaled Sadary who inherited a family tailoring business that had been established in 1933. Starting ...
by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...
5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...
can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...
New York Chemical Manufacturing Company was founded, a year later the charter of the company was amended so that the company could...