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Essays 511 - 540

Innovative Suggestions for Kmart

the scene. These staff members envision a new chapter for Kmart, a chapter in which the giant retailer will embrace a new image a...

Harrison-Keyes Project Risk Management Plan and Defense

cost effective and potentially profitable. The development of the e-book format can be seen as an extension of the way that many ...

NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE

Phil Knight and track coach Bill Bowerman met in the late 1950s at the University of Oregon (Nike Inc., 2009). Bowerman, who liked...

Ethical Issues at Nike

of the poor condition that some wages and conditions are not poor when considered in the context of the host country. It...

Omaha Nebraska: The Ideal City?

easy access to the mountains and the seashore alike. It would have plenty of flat ground for easy walking but just enough rolling...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

Israeli-Palestinian (Arab) Conflict

Theodor Herzl, who published the manifesto known as Der Judenstaat (The Jewish State) (Remnick 72). It expressed what another rad...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

Virtual Volunteering

involves virtual volunteering and volunteering in general. There was the "regional group" which "consisted of managers of voluntee...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

PetSmart Finance

(2007) report that Americans spend $41 billion a year on their pets, a figure expected to increase to $52 billion in two years. M...

Pet Care Industry

As stated, the pet food industry already generates more than $53 billion in sales; accessories and nonessential services (i.e., ex...

The Health Care Continuum

Virtually everyone had access to health care in some form, either with the assistance of health insurance or through public health...

Visiting Cancun

waters around Cancun are ideal for diving and deep-sea fishing ("About Cancun"). The waters are gorgeous, ranging in color from tu...

Avian Flu: A Student's Perspective

to the human population as well. Interestingly, biotechnology plays both a positive role and a negative role in this potent...

PowerPoint Slides; The History of Marijuana

This 3 page paper is a 6 slide presentation on the history of marijuana, how it has and is used and its status in the law on the U...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

MARK-TO-MARKET ACCOUNTING AND THE FINANCIAL CRISIS

In any kind of financial reporting, publically traded firms are required to divulge the value of the entire cadre of assets, even ...

Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

iPhone; Opportunities and Threats

72% for the same period in 2007, music is also becoming more important to 68% of phones sold in the first quarter of 2008 being mu...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...