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Essays 2011 - 2040

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Overview of the Civil War Battle of Gettysburg

In nine pages this pivotal battle of the Civil War is examined in an overview of the events leading to it and a listing of officer...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

Thailand Marketing and Business

may be seen as similar in complexity to the average OECD with a total of 19 stages being required, against an OECD average of 18, ...

Growth Strategies of the Vermont Teddy Bear Company

policy and practice (Vincelette et al, 1998). Escalating costs drove the company to begin importing some materials from overseas, ...

Overview of Strategic Trade Policy

country, usually in oligopoly markets, such as Boeing and Airbus with the supply of passenger aircrafts. The usual types of help...

eBusiness Strategy Establishment

in Action, 2nd ed. (Boston: Pearson Custom Publishing). Levitt, Theodore (1986, July-August). Marketing Myopia (reprint of 196...

Grand Caterpillar Strategy of Glen Barton

small part of the upgrades made by Barton, whose focus was on the external plan of diversification and global expansion. For examp...

United Kingdom's Thornton's Chocolate Manufacturer

chocolate rabbits with an orange and green carrot. This helps compete in seasonal markets such as Easter. The strategy has chang...

HRM Model of Guest's

to understand the strategic importance of HRM and work in am manner that reflects this understanding. In applying this to McDonal...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

Strategic Audit Analysis of Wal Mart

and grocery stores and 540 Sams Club warehouse stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 perce...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Internet and its Strategic Uses

seen as part of a higher level IT strategy. In looking at the use of the internet it cannot be separated form the IT strategy and ...

Tools of Strategic Assessment

Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of pu...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

Development and Success of Ireland's Ryanair Airline

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Corporate Goals and Strategic Compensation

at linking strategic compensation programs to improved efficiency and effectiveness among employees. To better understand ...

Company Strategy Planning

is that of information gathering. There needs to be an understanding of the companys core competencies and the resources that are ...

Strategy Formulation and Implementation

Mintzberg (et al, 1995) proposed a model he called the 5 P Model. The 5 Ps are plan, ploy, pattern position and perspective. These...

Strategic Alliances and a TNC Case Study

information to be placed in a single easy to read report and has an immediate comparison with past performance. This allows for gr...

eCommerce Marketing and Netflix

its base of subscribers for its services. Overall, as the Internet becomes the means of shopping for many consumers, Intern...