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Nonprofit Organizations and an Evaluation of Public Relations' Economic Value

organization needs the strategic ability to change and/or reinforce public perceptions and thus, behaviors of individuals and orga...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

NEA and Strategic Planning

In twelve pages this paper refers to John M. Bryson's Strategic Planning for Public and Non-Profit Organizations and Sharon M. Ost...

Role of a PR Organizational Professional

press, and publicity arising from those relationships (PRSA, 2002). These days, such relations can also be called "media relations...

Simulated Interview with a Community Resources Director

The writer presents a paper with the results of a fictitious interview with an employee of a healthcare organization looking at th...

Public Relations

that organizational functions have to do with what directly affects the organization and society functions are those things that c...

Public Sector and Nonprofit Organizations Key Operations II

The term "nonprofit" does not mean that the nonprofit organization seeks not to make money from its operations, but rather that af...

COLLABORATION OF ANIMAL WELFARE IN THE DALLAS, TX AREA

dont have enough resources to really do the job effectively. In this paper, well examine three animal welfare organization...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Overview of Public Sector Organizations

In three pages this paper defines the public sector and its role in a consideration of various organizations....

Southeast Asia Tourism and Public Relations Problems

persistent and consistent repetition of a few key points, rather than the big and sensational approaches. That is not to say that ...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

Internal and External Organizational Communications and PR

When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is ...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Public Sector and Nonprofit Organizations Key Operations

Both need to recruit, select and retain the best employees they can attract. Both must maintain physical facilities and communica...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Elizabeth T. Boris and C. Eugene Steuerle's Nonprofits and Government

organizations; public societal benefit organizations (such as the Rockefeller Foundation and civil rights groups); religion-relate...

Manager's Toolbox Website and Peru's 3rd Sector

others for social welfare spending. 4. Statist Regime: The state controls social welfare related activities; spending by both gove...

Funder's Guide for NPO Strengthening

to capacity building as well as techniques to achieve the goal. For example, Cynthia Massarsky, who is the co-author of Enterprisi...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Three Groups Who Fund Public Education

In 2007, more than 19,000 nonprofit organizations focused on raising money for public education in the United States (de Leon, Roe...

Budget Types

In five pages budgets are considered in terms of their value, purpose and differences in terms of household, profit, and nonprofit...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Different Definitions of PR

encompassing. In the formal definition of "public relations" provided by the Public Relations Society of America, the ter...

Public Relations in a Race for to be Governor

This research paper examines the function of public relations within the context of a gubernatorial compaign. The writer defines p...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...