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items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...