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Essays 31 - 60

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Early Accounts of American Colonial Life

have long been "possessed" by adventurers, as this act would eternalize "the memory of those that effected it" (Smith). As this su...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Rayovac Corporation - The Rechargeable Battery Opportunity

also carried risks. Opportunities for Rayovac There was a broad and growing need and demand for batteries throughout Canada...

Toyota Supply Chain Management

is why Toyota adopted just-in-time (JIT) supply chain management many, many years ago. JIT is about having the right raw materials...

BMW Memo

This appears to be particularly true in light of the fact of entry of the Japanese into the luxury market. Lexus and Infiniti are...

Nations and National Wealth Accumulation

In five pages this paper examines how North America, Europe, and Japan accumulated their national wealth in an historical consider...

Indian and European Interaction Patterns

There the Choctaw would ally themselves with the French and would have extensive warfare with the Chickasaw. The Creeks on the ot...

North America Cultural Identity

of these norms. Although individual identity is also defined along subcultural lines in urban society, researchers must also be aw...

Daily Life during the Seven Years War in North America

going in different directions. I suspect we brought much of the prejudice with us from England. But there is no denying that the "...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Iraq, North Korea, and American Ill Will

the United States (Culture of North Korea, 2010). The capital of Pyongyang, which had been severely bombed by the United States d...

Sturino's Book on Italian Migration

Sturinos Forging the Chain, Italian Migration to North America, 1880-1930, which was published by the Multicultural History Societ...

Puritanism after Emigration

to escape persecution and established colonies in North America. This paper considers a different aspect of the story: what happen...

Office Supply Stores

Discount stores and e-commerce stores have created major challenges for specialty types of stores, like Office Depot, the second l...

New Madrid Fault and Earthquakes

than a dozen large aftershocks, and literally thousands of small-but unnerving, by all reports-tremors that kept the earth undulat...

The Art of Healing and Frontier Medicine

This paper addresses various facets of medicine during the settlement of North America. The author addresses various cultural med...

The North American Hutterites Considered in a Fieldwork Study

A fieldwork analysis as considered in John A. Hostetler and Gertrude E. Huntington's text The Hutterites in North America is prese...

Canadian History During the Sixteenth and Seventeenth Centuries

In nine pages this paper discusses how European colonists influenced the Canadians of North America during this time period. Seve...

American Holocaust by David Stannard

In six pages Stannard's contention that the Europeans were responsible for world history's greatest acts of genocide in the exterm...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

North American Liberation Theology and the Feminist Theology of Latin America

In twenty pages this paper compares the feminist theology of Latin America with North American liberation theologies. Eight sourc...

Mexico, United States, Canada, and Corrections Systems

In ten pages this research paper examines the prison systems of North America in a consideration of similarities and differences w...