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Essays 301 - 330

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Notes on the Modern History of Haiti

An eight page collection of notes on the modern history of Haiti. Spanning 1843-1973 this paper is presented in note form only. ...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Overview of International Derivative Markets

with the unauthorised dealings of a single dealer ; Nick Leeson. In reality the markets are extremely sensitive to these ...

The Double Edged Sword of Globalization

being one which either should or will result in a complete homogenization of culture and the formation of a unified global communi...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

The Importance of Blood Donation

blood and distribution through the nation ("Why donate blood," 2007). While the Red Cross does a good job, there are parts of the ...

Lotus Notes

2007). The use as an e-mail client is important to the company, where this is used on a non IBM Domino server, such as for a rem...

Lexington Diabetes Center Marketing Plan

that individuals learn why they need to control their blood sugar and that exercise multiplies the effectiveness of dietary contro...

Overview of the Central Nervous System

connects to all the major structures in the body and controls voluntary and involuntary movement. The spinal cord provides a link...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Marketing Segmentation for Health Care

is through the process of market segmentation. Segmentation enables an organization to identify critical demographic features of a...

Menopause-related Syptoms

This paper provides the speaker notes that are associated with khmenopause.pptx, which is a PowerPoint presentation that describes...

America's Law Enforcement/Mental Health Project/Speaker notes

This paper presents the speaker notes to khmhclaw.ppt, which is a PowerPoint presentation on US Senate bill 1865, America's Law En...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Characteristics of Different Securities

New Zealand (Bank of Queensland, 2010). Convertible Notes Dragon Mining Ltd is listed on the ASX with convertible notes traded,...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Differing Views on Native American Distinctions

the historical record to present well-documented evidence that Native Americans did indeed have not only an opinion but an express...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Work, Group Members, and Technology

state level, such as MEDS and SFIS, a Statewide Fingerprint Imaging System. MEDS is a database application holding client informa...

Bilateral and Unilateral Contracts

a unilateral contract. They might say: "I pledge that I will remain faithful to you, but if you are not ready, you can continue to...