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Essays 361 - 390

Advertising Effectiveness

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Investment Firm Evaluation Criteria

some dabble in the stock market, and learn as they go, firms that want to make investments, and have a substantial amount to inves...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

An Article on Literacy Reviewed

the entire article and the question is specifically: "What do teachers in our schools value in literacy?" (Dadds, 1999, p. 9). Thi...

Pain and Infants

neonatal responsivity, this study will support the hypothesis that neonates (infants) are being subjected to painful procedures in...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Introductory Business Plan for Knoxville Video

of 300,000 in the foothills of the Smoky Mountains. Formerly the "poor relation" of other Tennessee cities, Knoxville has experie...

Senior Citizens and Incontinence

The vastly different reports of the incidence of urinary incontinence among the older population is the result of the different wa...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Separating Fact from Fiction in an Overview of Hypnosis

their brains even in the fully awake conscious state of mind (Choudhury 2004). In fact, many have agreed that as much as seven-eig...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

An Article on Fetal Growth and Exposure to Smoke Reviewed

as already noted, in the Introduction. The introduction of this article clearly tells the reader what the study is about by citin...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Exegis in 2 Kings Chapter 4 Verses 8 through 17

in your arms." "No, my lord," she objected. "Dont mislead your servant, O man of God!" 17 But the woman became pregnant, and t...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

Political Advertising Changes Since the Eighties

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Snowmobiles and How They Evolved

numerous refinements. The Four Wheel Drive Auto Company took over Eliasons snowmobile production and brought out four designs that...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

False Advertising and Ethical Issues

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

Organizational Innovation and Creativity Enhancement

1990s, Woodman, Sawyer, and Griffin argued that "social, group, or collaborative creativity are central factors in organizational ...

Human Psychology and the Brain

in which words are recognized to have different meanings relative to context. The metaphoric comparison between the mind and th...

Depression, Pain, and Reflex Sympathetic Dystrophy

with "depression, sleep disturbance, fatigue, and decreased overall physical and mental functioning" (Hearn, 2001). Problem Stat...