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Essays 901 - 930

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Military Risk Management

technology, information, and market. These organizations become involved in enterprise risk management, which is defined as an ong...

Reducing the Problem of Absenteeism

motivation, low levels of trust and the perception of unfairness. These results are highly aligned with relevant theory. The res...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

Evaluating Web-Based Courses

As more and more higher education courses are offered Online the usability of the design and process are essential. This paper dis...

Is Employees' Commitment to their Employer Impacted by Performance Appraisals?

The paper is written as the first half of a Human Resource Management dissertation. The paper starts with an introduction, statin...

Proposal for Research to Examine TQM Implementation in Nigeria

This paper is the first two section of a larger project examining TQM in a Nigerian context. The first section is an introduction ...

The Impact of Employee Performance Assessments on Employee Commitment

The writer presents a project to assess the way in which performance assessments or appraisals may impact on the level of commitme...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

STDs Increasing

The introduction reports data about the incidence of Chlamydia and uses that as a catalyst to discuss health programs in schools; ...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

ADVERTISING, TEENS AND UNPROTECTED SEX

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Pay Per Click Advertising Benefits and Disadvantages

list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much money theyr...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Ethical Issues In Advertising: My Little Pony

innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Stem Cell Article Summaries & Ethical Advertising

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

Examples of Psychological Advertising

more, the customers will receive a free gift worth $100 ("The Magic of Macys," 2009). In this advertisement, the $29.50 does seem ...