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Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Beat Poetry and the Expression of Counterculture Values

Lawrence Ferlinghetti are quite different from one another. Ginsbergs long and sprawling lines certainly look nothing like Snyders...

Value-based Accounting Still Relevant in the 21st Century

elements such as the direct materials and the direct labor (Chadwick, 2007). By deducting the variable costs from the revenues it ...

Qin Shi Huang's China and the Value of Political Centralism

seizing dominion over the realm entire. It is this capacity of his leadership that is explored in the context of this paper. While...

PERSONALITY, VALUES AND DECISION-MAKING ABILITIES: A MANAGEMENT REFLECTION PAPER

From this, we understand that good managers are accountable for their actions, that they need to behave in such a way as to "do no...

Mujerista Theological Perspective

collection of religiously indoctrinated causes speaks to how entrenched gender equality is in relation to the meaning of Marys ima...

Bertrand Russell: The Value Of Philosophy

third wife and third child come a year apart between 1936 and 1937, while his next publication - A History of Western Philosophy -...

Value Chain Analysis of Papa Geno's Herb Garden

like surveys (2001). On the day this paper was written, the home page is announcing a Free Drawing to win one of 23 prizes. Papa...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

The Relationship Between Happiness And Work

a significant element of their philosophies, with each man sharing many aspects with the other, while at the same time upholding t...

Do Pure Play Internet Banks Create Value?

This 58 page paper looks at the way in which pure play internet banks, such as First Direct and Egg, may be able to create value. ...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

The Relationship Between the Value of the US Dollar and the Price of Gold

we mean by monetary policy, as it is common for this to become confused with fiscal policy. Monetary policy is the way in which th...

Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

Projecting Financial Value

an adjusted operating margin of 19.42%. These two figures represent a mid-range and a high performer for the selected industry. S...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Counseling: Exploring the Therapeutic Value

therapeutic value primarily because it is built upon a foundation of solid psychological premises and ideas. It is these ideas whi...

Wal-Mart Porter Analysis & Value Chain

two-thirds of which are in the U.S. (Biesada 2006). Besides its own stores, Wal-Mart holds a majority position in Seiyu, Co., Ltd,...

MAJOR BARBARA AND MOTHER COURAGE: STUDIES IN SOCIETAL VALUES

kind of societal action, that forms society and provides the means for salvation. While Barbara fights on the side of good and rig...

Israel's Land For Peace Approach: How Much Is Enough?

agreement is created and the Israelis will still be without their land. In short, Israel was not making the most prudent choices ...

Kant: Good Will

"actions are morally right in virtue of their motives, which must derive more from duty than from inclination" (Kemerling, 2002) -...

Work Values: Chinese and American

binds laboring groups together. Many of Chinas city dwellers were born and raised in the country and have retained their agrarian ...

Death of a Salesman/Pursuit of Happyness

he has always valued charisma over actual skill or knowledge. This point is shown in a flashback in which Willy asks his oldest ...

Yahoo! Value Chain Analysis

The company identifies five categories of service: "Marketplace; Information and Entertainment; Communications, Communities and Fr...

The Culture of the Special Court in Sierra Leone

culture, leading to an understanding of the enshrined values and expectations as well as resulting in outward symbols of that cult...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...

Telecommunications, Value Chain Function, and Cost Drivers

industry value chain as well as the internal value chain aligned with a firm (Securing & Goldbach, 2002). In other words, the valu...

Microsoft and the Value of Applying Strategic Tools and Concepts

to have a competitive advantage, he identified two sources of competitive advantage; cost advantage and differentiation (Porter, 1...