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Essays 541 - 570

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Teenage Substance Abuse Treatment

Most programs intended to stop teenagers from using and abusing substances fail because the teenager does not want to be there and...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Challenges to Pathology in the NHS

Overall, the provision of pathology services account for approximately 4% of the total NHS budget (Lord Carter, 2006). It is u...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...

Apple; Loosing and Regaining Competitive Advantages

vision. The vision was simple and idealistic, and it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who f...

Sputnik Shock

less than a month later with Sputnik II, in which a dog was successfully launched into orbit, it appeared as if the Soviet Union w...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Airbus A3XX Case Study

price of the A3XX was 12% more than the cost of a 747, but the 35% greater capacity meant that there was an increased level of eff...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

The Australian Business Environment and the Position of Telstra

to the geographical and climate factors of the inland areas (CIA 2007). Population density is relatively low as the country has an...

Case Study: Decision Time at Lotus Corporation

1994). Not coincidentally, it also made Lotus the leader in the application software sector (Case study, 1994). Lotus believed th...

3 Reviews on Religious Books

a thumbnail description of the rise of modern science beginning in the sixteenth century. This discussion offers insight into this...

Let The Nations Be Glad! & Paradigms In Conflict

faith" (2 Timothy 4:7). And, Paul told Timothy: "Fight the good fight of the faith. Take hold of the eternal life . . . ." (1 Timo...

Supply Chains that Offer a Competitive Advantage

This paper is about one of the companies that is praised for their supply chain management and transportation systems. They are un...

Theology of C.S. Lewis

seen in the Narnia series. For example, in the Narnia stories, a principal character is Aslan, the "Lord of the Wood," is a "Chri...

Proverbs, Job & Ecclesiastes

chapters, which are made up wise sayings, consisting of two lines of poetry. The majority of the book is attributed to King Solomo...

PetSmart Finance

(2007) report that Americans spend $41 billion a year on their pets, a figure expected to increase to $52 billion in two years. M...

Using the Dell Model in Retail

people in the field who work on their systems but are not employed by Dell, but by other companies, also cutting down on the numbe...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Corn Commodity and Its Future

and its uses. Corn is a popular American vegetable and one that is grown in the Midwest. It is marketed to consumers in a variety...