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Essays 871 - 900
the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...
the problem of a shortage of potential call center employees with adequate language skills; and the benefits of integrating langua...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...
rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...
service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...
couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...
delivery (Singleton, 2006). Nordstroms employees are instructed to "always make a decision that favors the customer before the com...
an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...
customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...
explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
This essay describes the ways in which nurses can create a perception of ideal customer service among patients. Three pages in len...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...
As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...
to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...
environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...
he feels that he should be taken seriously and consoled, but instead is sometimes met with questions in a monotone voice that does...