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Essays 901 - 930

Development of Online B2B Relationship with Current Customers

for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Customer Service and Communication

The bulk of the chapter, is, probably unsurprisingly, the causes of miscommunication and how they can be alleviated. Miscommunicat...

Customer Service Management and SERVQUAL

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Grocery Industry and Efficient Customer Response

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

Customer Needs and Total Quality Management

Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

AlliedSignal's Internal Customer Service

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

Tobacco and Customer Satisfaction Critical Evaluation

In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...

Employee and Customer Diversity

In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...

Customer Service Communications

In twelve pages Ameritech is examined in terms of customer service issues and external and internal communications problems with p...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Ameritech's Customer Service

In ten pages Ameritech's many problems with customer service in the upper Midwest are discussed in terms of addressing these probl...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...