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Essays 1171 - 1200

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

An Information System for a Video Shop

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...

A Case Study in Requirements of Functional Human/Computer Interactions

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...

3 Questions on Management

In 5 pages this paper answers management questions upon the customer service superiority of flatter organizations, employee motiva...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

THINKING THINGS THROUGH FOR A SALES PRESENTATION

example, quarterly sales is going to consist of revenues taken in as well as expenses. How would this be of use to the customers? ...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Strategy for Panera

There are myriad social forces affecting the industry, not all of which are directly related to putting product into customers han...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...