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Essays 31 - 60

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The Evolution of the Criminal Justice System

enlightenment philosophy? What form did those ideas take in classical criminological thought?" First, a look at each of the named...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Knowledge and the Philosophies of Immanuel Kant, David Hume, Baruch Spinoza, and Rene Descartes

In six pages this paper examines how knowledge theories are philosophically conceptualized by Kant, Hume, Spinoza, and Descartes. ...

Knowledge and the Views of the Empiricists and the Rationalists

In eleven pages this paper defines rationalism and empiricism in a consideration of the philosophical views of Berkeley, Hume, Loc...

Philosophical Empiricism and Rationalism

In two pages this report examines the Empiricism characterized by the philosophies of Thomas Hobbes and John Locke and the rationa...

Philosophical Arguments Pertaining to God's Existence

In twenty pages this research paper considers philosophical arguments pertaining to God's existence as argued in support and in op...

God and Nature According to Baruch Spinoza

In seven pages this paper examines the perspectives of this seventeenth century philosopher in terms of man's natural existence an...

Analysis of the Determinism Philosophy

In five pages this research paper analyzes determinism as it was developed through the writings of Baruch Spinoza, B.F. Skinner, a...

Chapter 3 of From the Presocratics to the Present A Personal Odyssey by Daniel Kolak

In seven pages this chapter is discussed in terms of how the author portrayed the philosophical influences of such theorists as Hu...

Montesquieu, Hobbes, and Spinoza on Political Theory

to whether or not people need law, or whether or not they can regulate society themselves. The idea of anarchy is supported by som...

Philosophical Concept Known as 'the Great Chain of Being'

of the world (1993). Yet, one can see this in action in smaller ways. Another way to look at the world is through the model called...

Moral Responsibility, Determinism, and Free Will

and that is that it enables both freedom and necessity to coexist; it favors an ethical reliance on moral deterrence without brini...

Interaction Between the Body and the Mind According to Baruch Spinoza

also saw mind and body as two separate substance. The Descartes position on the mind-body problem combines the idea of substance d...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Comparison of Spinoza and Hume

was that pleasure was immediate gratification but the greater good would be realized by a life lived based on principles as the go...

Spinoza and Hindu Monism

In five pages this paper compares Hindu monism with Spinozan monism in this overview. Four sources are cited in the bibliography....

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...