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Essays 241 - 270

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

21st Century Marketing of Condoms

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Nokia v iPhone

warning to management of any external changes to market conditions. Therefore, it is an approach that allows for relevant informat...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

Adult Learning Styles, Temperaments And Theories In "Educating Rita"

a person and requires the individual to participate fully and completely in the experience. The first segment of the Kolb Model -...

Multicultural Education In The United States

of the exact research topic at the beginning, an idea that will become clearer as the researcher explores the literature. The wo...

Special Education: Cost Effectiveness In Relation To The Educational System In Particular And American Society In General

critical information with regard to the need for these specialized focus points, reminding all that special needs students require...

Teaching Character Education

Jean Piaget and also on the philosophy of American educator John Dewey (Barger). This model of moral development pictures children...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

The Debate over Bilingualism

the perception that the "melting pot" of American society worked better in previous generations. However, consider this quote conc...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

MARKETING, HEALTH CARE AND ETHICS

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Comparative Analysis of Private Education and Public Education

enacted proposals to offer school choice vouchers which would enable students who attend public schools to attend private schools ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...