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Essays 1141 - 1170

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

H.J. Heinz Corporate Strategy

In seven pages this paper examines the H.J. Heinz company in a consideration of its increasing number of products, UK's popular ca...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Organizational Motivation Attempts and Changes

In six pages the common business problem of employee motivation is considered with a discussion of its causes and a proposed incen...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Aviation Charter Business Startup

In five pages a prospective aviation charter business is examines in a startup overview that includes business and financial plann...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Multinational Corporations and Global Team Training

In five pages this paper considers a fictitious company and scenario in a consideration of a multinational corporation's training ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Pullman, Illinois

In five pages this paper examines a planned Illinois town that was created and controlled by the Pullman Company with the impact o...

Violence in the Workplace That is Domestically Based

In seven pages acts of domestic violence that penetrate the workplace are discussed in terms of how the issue is currently being d...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Management Accounting and Decisions

In nine pages a hypothetical company is presented in a case study that considers its problems in decision making regarding cyclic ...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

View of E.M. Forster's Room with a View

In five pages this paper discusses a young woman's healthy development as presented in E.M. Forster's Victorian novel Room with a ...

Playing Monopoly Business Approach

In five pages a plan based upon a model for business activity is examined in terms of its increasing success opportunities for a c...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Suntory Water Group Expansion Business Plan

In ten pages a proposed Mexico expansion of Suntory Water Group is considered in this business plan that discusses marketing and t...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Charlotte Bronte's Protagonist Jane Eyre

In five pages a character analysis of Jane Eyre and how her development progresses in 5 different environmental settings are prese...

Control Mechanisms at Boeing

companies in the United Kingdom 64% had a presence and were using new technology on the web. However, we may argue that when we lo...

Smart Car Marketing Plan

Analysis Smart has been available in Europe for several years, but it only now is coming into the US. There is a...