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Essays 1981 - 2010

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Student Submitted Case Study on Tendered Proposal Reviewing

In five pages this paper examines a security contract proposal tendering as reviewed by the NRC company in this student supplied c...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

An Analsysis of 401K Retirement Plans

401 Ks are among the most progressive of the retirement plans available. This seven page paper reviews these plans in detail. Si...

Money Management Principles

In ten pages this paper examines how a young investor can manage income in a consideration of budgeting, financial plan creation, ...

IBM Investment Analysis

In two pages IBM's market is evaluated in an analysis of industry changes and whether or not the company represents a good investm...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Chicago Architectural and Planning Impact of Edward Bennett and Daniel Burnham

new generation of designers have stepped away from admiring only the beauty and grandeur of the lakeside city and have begun to re...

Production Project Plan for the Super Widget

In nine pages this paper includes topics such as contractual considerations and contingency plans in this super widget production ...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Common Law, Antitrust and American Exporters

that we will be able to take advantage of relative free and open trade. Although trade is open, it is governed by various US laws...

Recreation, Tourism, and Economics

developing a plan and running with it; rather, there are myriad considerations to be addressed and undertaken if the program is to...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Career Budgeting

In six pages business budgeting in terms of a business career is examined in terms of employment expenses, entrepreneurial plannin...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Business and Ethics

sound business decisions. For example, when the pharmaceutical corporation Merck discovered that they could research and develop ...

Retirement Planning and the 401K

employee was required to work for a company a minimum of five to ten years in order to qualify for future retirement benefits. Em...