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Essays 2911 - 2940

Business Ethics and Chicago's Ameritech

In five pages this report considers the company's business ethics as they influence corporate performance. There are four sources...

Software and Advertising

In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Overview of Mitsubishi Motors

In five pages this research paper examines Mitsubishi Motor Corporation's history and background with a discussion of fiscal infor...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Increasing Revenues Proposal

In seven pages this paper presents a fictitious company's proposal to generate greater revenues. There is no bibliography include...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Case Study on Human Resource Management Issues

In ten pages this paper consists of 2 parts involving related issues involving HRM issues and a hypothetical company's use of work...

Business Computer System Design

one must first determine the level of human interaction -- as well as the level of competency -- that will exist at each individua...

Small Business and Capital Structure Decisions

In eleven pages small business financing options are considered with a discussion of the Small Business Investment Company's role,...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

Asian Presence of Glaxo Wellcome

In twelve pages this important pharmaceuticals' company's China expansion is discussed. Seventeen sources are cited in the biblio...

Fire Prevention, Private and Governmental Interactions

In four pages this paper examines the fire prevention role of state and federal agencies and the private companies' responsibility...

Sales and Reaction in respect to Compaq in 1996

This research report focuses solely on one article from Business Week concerning Compaq and its quarterly growth for the first one...