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of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

the course created an online learning community; however, the research team also found that there was resentment on the part of pa...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

and racketeering. Whyte readily acknowledges that he had no training in either sociology or anthropology when he began the rese...

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

project is projected as taking part in four phases over a period of eight weeks. Mission Objectives The mission is convert the W...

used This study utilized a participant group recruited from a co-educational public university located in the southeastern sectio...