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Essays 1981 - 2010

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Public Service and Gratuities

most hard nose businessman with a deep sense of dread. How much to tip and who to tip are two of the hardest questions to answer. ...

FINANCIAL INSTITUTION AND ORGANIZATIONAL CHANGE

Sound simple? Yes and no. The organization itself is headed toward a more customer-friendly orientation (this is its strategy), so...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Requiring Social Service from Welfare Recipients

The welfare system in this country has evolved to the point where it...

Marriot: The Spirit of Service

an hour (Marriot, 1997). The point made by this example is that organizations must strive to look at the details and provide consi...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

The Benefits of a Public Private Partnership For Healthcare Services Provision

The writer looks at the way in which the provision of a new healthcare center may be facilitated using a public private partnershi...

Kentucky Cabinet for Health and Family Services

Employing some 8,000 people, the Kentucky Cabinet for Health and...

California's Budget Cuts not a Reason to Cut Social Services

It is a dangerous to cut social service programs. California is setting itself up for a police state. Background...

A Plan for Vodafone to Sponsor Ducati

(Vodafone, 2010). With the need to constantly renew the brand image there is the need to look out for new sponsorship opportunit...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

A Postmortem on a Project

is successful the general approach is that the project has to be delivered on time, in budget and to the right specifications (qua...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Implementing Service Line Approaches in a Hospital Department

a framework including a definition of each line, many hospitals appear to get stuck at this stage due to the difficulty in untangl...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Fire and the Development of the Fire Service

mean firefighting in all its permutations, from urban areas to forest fires; it includes training and equipment as well. This pape...

New Advantages for Public Service Employees

services are also contracted, again with high turnover rates. In this environment, there is a need to find the biggest and...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Analysis of Microsoft

been in existence for 35 years; Microsoft was founded in 1975, by two college friends; Bill Gates and Paul Allen (Lesinski, 2006)....

Compliance and Learning within the Supervision Functions

in the field to define what is meant. The idea of nursing supervision is to provide support for nurse practitioner in a range of i...

Allocating Costs in Public Service Agencies

undertaken, they are not only using a direct resources which are easy to account for, there are also using many of the support asp...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

An Ungrateful Nation - Blacks after the Second World War

"The French had a certain kind of openness and warmth that they exhibited towards minorities that was just unexplainable. You woul...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...