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Essays 1171 - 1200

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Improving Productivity

Logistics/Supply Chain management; Financial m management; Process and quality improvement; and Technology and optimization (Langa...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

CALTEX, SOUTH AFRICA AND APARTHEID

ask here is whether the Texaco/Standard Oil joint ventures presence is more beneficial to the local population, and what might hap...

OPERATIONS MANAGEMENT

and information technology were vastly different at one time than today. The initial functions of operations management, in fact, ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

AMERICAN CONNECTOR AND DJC

his vision, and this could spell dire trouble for American Connector. One case in point is the companys design and implemen...

An Analysis of HRM Needs for M&S to be Successful In Japan

international expansion is complex, there are a number of consideration, these not only include the potential viability of the mar...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Motivations for Multinational Companies to Pursue Forogen Direct Investment

labor thats may be more readily available, or available at a lower cost than in the companys home country. In many instances the p...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Impact of Strategic Changes at Kudler Fine Foods

deliveries and quantity of orders, such as specific credit periods, and delivery guarantees. In most cases there will be a desire ...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

The Guillermo Furniture Store; Flexible Budget

unlikely to be with the same use of skills. With many firms consolidating there may not be alternate job opportunities and this mo...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Computer's Components and Operations

what to do and what function to perform. An example of software would be Windows 98. A good way to understand what Windows 98 is ...

Hilton Hotel Operations

In ten pages this paper discusses hotel industry operations in a consideration of Hilton and related organizational issues. Eight...

HAIR & NAIL SALON AND MARKETING

be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

Operations Management; Principle Healthcare Case Study

to identify the main activities of the company, as to gain accreditation under EMAS, or ISO 14001, a company needs to "establish a...