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Essays 331 - 360

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Madness in Gulliver's Travels, Part IV

This essay describes the evolution of Gulliver's rejection of humanity in preference for the society of a race of intelligent hors...

Human Nature in Gulliver's Travels

This 6 page paper gives an overview of the story Gulliver's Travels. This paper includes human nature and corruption as theme with...

ANALYZING SIMPLE GATEWAYS' RFP

An analysis of issues facing fictitious travel agency Simple Gateways, and how a technological enterprise system can help the comp...

The Travels of a T-Shirt in the Global Economy: Free Trade Overview

This 10 page paper gives an overview of free trade through the use of the book, The Travels of a T-Shirt in the Global Economy. Th...

Symbols Used in Poetry and in the Bible

kingdom of heaven is similar to a field in which a man has sown good seed. The "good seed" are righteous people who will come to b...

RV Travel, the Retirees, and American Culture

is a relatively expensive endeavor as RVs do not get great gas mileage. In addition, their RV is not often their home. It is their...

Four Classic Literary Works and Human Nature

linked to societal ideas of the early eighteenth century as to what constituted a "proper" middle class English life. This is evid...

Lone Global Industry of Tourism and Travel

began downsizing in the late 1980s and continued into the 1990s, some cut back on their business travel as well, and vacation trav...

Eighteenth Century Lady Montagu's Letters from Turkey

In four pages this research essay discusses Lady Montagu's 18th century travel observations as revealed in her letters from Turkey...

Tourist Destination of Morocco

to, there are three major international airports located at Agadir, Tangiers and Casablanca (Fabb and Galantini, 2004; PG). Flight...

Itinerary for Hawaii Camping

for anywhere from $50.00 to $100.00. From there, the next day, a plane ride from Honolulu to the island of Oahu, which would run a...

The Region of Calabria

peninsula is separated from the rest of northern Italy by Basilicata; the Ionian Sea and Tyrrhenian Sea serve as nautical east/wes...

George Harrison's Life and Music

commitment to studying the guitar, which he relentlessly pursued at the Liverpool Institute (Friedlander, 1996). With a new elect...