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How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Criminology and Biology

as pariahs. Although the film is science fiction, this along with other fictitious works demonstrates the problem of human nature ...

Topics Pertaining to Learning

it draws on what students already know, which aids them in assimilating new material. The learning environment should be both chal...

The Elderly and Substance Abuse

then developing a quantitative instrument for assessing risk behaviors related to the onset of substance abuse behaviors among the...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Important Developments in Nursing

prove that the reason for the higher mortality rate was poor hygiene and overcrowding (Glass, 2002). The research was suppressed...

Leadership Behaviors Analysis

The leadership of Mr. S. fits with this theoretical approach in that this supervisor views subordinates as capable of self-motivat...

Violence in Media and Child Behavior

on the TV screen" (Levin and Carlsson-Paige, 2003,. P. 427). Violence also exists on other forms of media. Browne and Hamilton-G...

Criminal Behavior: John Wilkes Booth

and Bernstein, 2007, p. 78). While Eysenck apparently did not develop his theory of behavior specifically with regard to crime, la...

Holy Water

As they enter, the dip finger tips of their right hand into a font of water that has been consecrated by a priest and they make th...

Behavior Modification: Smoking

and ultimate goal. One of the easiest ways to achieve this is with a written behavior recording plan that can be as simple as div...

Assessment, Program Development and Program Evaluation for Students with Special Needs

(ODD). Conduct Disorder (CD) The behavior of children with conduct disorder typically violates the rights of others and it can b...

Attribution Theory And Achievement Goal Theory

3) the observer must determine if the person was forced or coerced into doing that behavior or not (Kearsley, 2008). If coercion w...

Media Article Analysis/TV and Aggressiveness

revulsion to blood and gore that the researchers discuss as one of the desensitizing aspect of exposure to violence. Parents watch...

“The Interruption of Everything” and the Realities of Middle Life

first consideration at least, obsessed with little other than work and golf. Marilyns children are grown and she has little to do...

Steroids

slugger Barry Bonds will be followed by the specter of steroid use as he chases major-league baseballs home run record" In this ar...

Human Intelligence and Behavior: Gardner and Erikson

childhood years. Erikson suggests that our adult lives can, in fact, contain many changes. Stage seven (generativity verses stag...

Ethical and Practical Implications of the Medical Approach to Abnormal Behavior

of the illness and the stigma attached to it, and the way in which such an illness can distort reality, it may be difficult to rec...

Lateral Violence in a Nursing Workforce

backstabbing, failure to respect privacy and broken confidences" (Stanley, et al, 2007, p. 1248). Ferrell notes the importance of ...

Article Analysis/Effects of Parenting

half were single parents. An example of deductive logic in this study is the selection of the study hypothesis, i.e., the premises...

Article Critique/Nursing Home Patients

there is no cure either for Alzheimers disease or the various forms of dementia on the horizon, healthcare practitioners should "i...

Creation of Violent Criminals

unseasoned violent offenders" to gather data (Athens 23). From this data, Athens formulated an experiential process that he argue...

Case Study: Depression & CBT

patients did not respond to the same antidepressant drug. Individuals taking desipramine were successfully switched to amitriptyli...

Obsessive-Compulsive Disorder and Cognitive Therapy

or a loved one; these fears often present themselves as disturbing thoughts (Definition of obsessive-compulsive disorder, 2002). T...

What Are The Differences Between Managers And Leaders?

of these roles. Management has the task of planning, controlling and putting systems and structures in place (Kotter, 1990). Leade...

What Are The Differences Between Managers And Leaders?

This 9 page paper looks at the differences between managers and leaders, defining the role of managers and leaders and looking at ...

Positive Behavior Support for Students in Special Education

them in providing special education and related services" (IDEA revised, 2007). The revisions to IDEA are contained in Public Law...

Thomas Aquinas, On Law

reason provides a means of discerning action that is "according to nature" (77). He also cites Augustine in stating that there are...

The Super Bowl and Consumerism

States better if one seeks out those rituals which are widespread but entirely socially constructed rather than traditionally inhe...

Boredom and the Impact on Employee Behavior - Assessment of Two Articles

identified the first five categories that are used by Bruursema, but it is adjusted with the addition of the horseplay category. I...