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Essays 571 - 600

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Changes for the NMB

The NMB is the Board that mediates labor disputes in the airline and railroad industries. The Board was established 1934 Amendment...

PROBLEM-SOLVING AT CLASSIC AIRLINES

Provides an overview of problem-solving at the fictitious Classic Airlines. There are 3 sources listed in the bibliography of this...

Examples of Win-Win and Win-Lose Negotiation Strategies

The writer looks at two different approaches which may be adopted when parties negotiate. The two examples discussed are Delta Air...

Fuel Hedging and Profit

airline operating costs. Increasing costs can have a significant impact on the profitability of a firm; this has been particula...

Airline Industry - Profitability And Risk Management

industry. There are five general risk categories: safety risks, strategic risks, hazard risks, financial risks and operational ris...

Assessing a Potential Merger

This 24 page paper looks at how a merger may be assessed. Using the example of Alrajwan Aircraft Maintenance Company and Desert St...

SWOT Analysis of Emirates Airlines

resources that can be leveraged to make profit, at the end of the financial year 2005/6 the airline had carried a total of 14.5 mi...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Economic Profile : Airline Industry

of airline tickets affects the demand. Rubin and Joy (2005) reported that the demand elasticity for leisure travel is 2.4, which i...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

BRITISH AIRWAYS, THE AIRLINE INDUSTRY, AND E-COMMERCE

during FY 2007, it carried approximately 33 million passengers and 762,000 tons of cargo (Datamonitor, 2007). Employee pro...

The Application of Motivation Theory at Delta Airlines

employees to be motivated (Huczyniski and Buchanan, 2003). The Hawthorn studies undertaken by Mayo demonstrated that the e...

Research Proposal: Airline Industry Profitability and Risk Management

A 73 page paper discussing risk management and its effects on profitability in the airline industry. The paper is a dissertation ...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Wage Discrimination in the Airline Industry

preventing women getting to the top. However, it was found that women managers were not being paid the same as their male counterp...

Supply and Demand Questions

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

Business Traveler Visibility and Singapore Airlines

In five pages this paper examines business traveler visibility increases in a consideration of the options available to Singapore ...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Virgin America Airlines

airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...

AIRLINES AND THE ECONOMIC CRISIS

remainder of the year (Blunk et al, 2006). Many believe it never really came back all the way before the current crisis hit (Blunk...

Knowledge Management and Learning in Low Cost Airlines

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

AN OVERVIEW AND REGULATORY EXPLANATION OF JET AIRWAYS (INDIA)

able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...

The Hunt for Terrorists Methods of Screening Passengers

Security Officers" at more than 450 U.S. airports (Passenger screening). The security officers, along with over 1,000 other "crede...

Environmental Analysis and Strategic Plan for Aer Lingus

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

Improving Porters 5 Forces Analysis

Porters 5 Forces analysis model is a well established analysis model. The model has been around for many years, the writer looks ...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...