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Essays 61 - 90

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Application of I.A.S.-1

important. It is also not limited to those nations with a well-established corporate base, either. Many of the worlds developing...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Is the WHO Doing its Job?

when there are epidemics, but of course, the World Health Organization does have some limitations. Illness is a fact of life and ...

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...

Joint Project of the IASB and FASB: Financial Statement Presentation

were quite basic and included such terms as assets, revenues and expenses. FASB further categorized elements of the financial sta...

Organizational Life Cycle

Lee (1996) specifically addresses executive teams, the lessons he provides directly relates to the organization as a whole. When ...

Stark Laws And Other Issues

is referred for tests, a medical code is given to that referral (Dietrich, n.d.). If a clinic of several physicians, for example, ...

Organizations; Chapter Summaries

This 35 page paper provides a summary of 5 chapters of a book provided by the student. The book concerns the nature of organizatio...

Systems Thinking Discussion Questions

a solid business case - i.e., saving money - for approaching decisions and projects from the system perspective. If efficient ope...

Overview of Public Sector Organizations

In three pages this paper defines the public sector and its role in a consideration of various organizations....

An Efficient Organization-the USPS

Despite claims to the opposite, the United States Postal Service (USPS) is an extremely efficient organization. It may be the most...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

How Technology Can Help Organizations Fulfill Ethics Goals

This is just one example. The point is that computers can be used to make the hiring and promotion process fair. In this way, ethi...

Department of Canadian Heritage's Cultural Affairs Sector

are the strongest reflection of the diversity of multicultural issues and ideologies that underpin Canadian life. As a consequenc...

AN ANALYSIS OF OFFICE LAYOUT IMPACT ON CORPORATE CULTURE

its office space by seniority or rank but rather, by departments. Though the layout was predominantly that of a team orien...