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Essays 721 - 750

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

UK's 'No Frills' Airlines and Organizational Culture

to put speed and efficiency as a priority: the planes must keep to a tight schedule and often must faster turn-around times, and l...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Different Views on Airliners Carrying Guns in Cockpits

pilots, and they should have the right to protect that cockpit with a firearm" (Burns, 2002, PG). The Airline Pilots Association,...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Airport Security Screening of Commercial Air Crews

higher levels with each passing year" (U.S. FAA is Improving Security In Three Areas). II. DIFFUSING AN ALREADY TENSE SITUATION ...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Harvard Case Study 794 152 on 1990s' Swissair Alliances

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

Airlines, Deregulation, and Their Continuing Impacts

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Airline Deregulation History and Legislation

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Airline Passengers and Biometric Security Measures

since the days of Perry Mason of "The Untouchables." Biometrics are at the foundation of personal identification. They are the mea...

The SAS Internet Presence

seen as providing a quality design. Question 2 Overall the web site is well designed. However, there is one element this writer...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...