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Essays 211 - 240

PERCEPTUAL MAPS IN MARKETING

new marketing plan. In creating a perceptual map, I focused on lifestyle image, price, the "coolness" factor and the products uniq...

APPLE INC. AND THE IPOD: ADDING VALUE TO A BRAND NAME

Discusses how the iPod and iTunes have added value to Apple Inc. The bibliography of this 7-page paper lists 4 sources....

TARGET CORP. AND WAL-MART STORES INC. AN INTERNAL AND EXTERNAL COMPARISON

paying workers. Wal-Mart has received its share of negative publicity pertaining to discriminatory law suits. Social. Men...

WAL-MART STORES: A LEARNING ORGANIZATION?

individuals in a learning organization are proactive, understanding theyre part of a whole. Is this the case for Wal-Mart? ...

MANAGEMENT PLANNING AND BOEING

determine how well its doing without an initial plan. The plan provides goals, objectives and other activities that help drive the...

WHOLE FOODS -- ANALYSIS

the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

CITIGROUP AND CHANGE

(Ramirez, 2010). But the organization is still in the process of changing - if we examine the Lewin Change Model of unfree...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

WAL-MART, FUNCTIONAL AREAS AND DISTRIBUTION

being paid to employees (which is why prices are so low), its actually Wal-Marts tightly controlled supply chain that saves money....

NEW HIRES AT ABC INC.

would be ready to go by July 1. With this in mind, Carl didnt actually get to work on the new hires...

APPLE, STEVE JOBS AND STRATEGY

35-year run. Though Apple II was easy to use, it was soon swamped by IBMs personal computers, which were a lot less expensive. Fol...

DELL INC. AND DISTRIBUTION IN CHINA

statements. Furthermore, Chinese competitors of Dell have somewhat of a singular advantage, that being backing from the Ch...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

Proposal: The merger of Apple and AT&T

iPhones. That growth is demonstrated below. As the above chart indicates, Japan is the...

APPLE INC., INNOVATION AND STRATEGY

has always been focused on making Apple products stylish and nice to look at. In short, Apple innovates through its creativ...

GOOGLE AND BUSINESS MODELS

the firms position and activities in the value chain, and how the company captures part of that value created through the chain (B...

APPLE LOGO - VISUAL IDENTITY

What does the graphic design or object it represents tell you about the company or organization? The interesting thing abou...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

INTERNAL ANALYSIS OF APPLE INC.

Inventories. This is a concern. There seems to be an increase in inventories. In calculating for an inventory turnover ratio (sale...

Profit Motive and the Destruction of Health in "Food, Inc."

determined to adopt sustainable practice, more attention than ever is being leveled at what we eat. Some experts believe that ther...

LAUNCHING THE IPAD IN CHINA - A STRATEGIC ANALYSIS

what Apple Inc. will need to watch out for. PEST Political. Though China has opened up its country and welcomed foreign di...

SUPERVALU CASE STUDY

Having said the above, however, there are several problems with the PDP as it currently is formulated. The process throws ...

Comparison Two Major Health Insurance Companies

of various health care institutions in a number of states. It is also the trade name of a variety of insurance companies (Anthem, ...

Case Study: Nadler-Tushman Congruence Model

is based on systems theory as are most congruence models. It is an attempt to understand the very complex dynamics in an organizat...

CATERPILLAR INC. AND FINANCIAL INFORMATION

Following are answers to questions regarding stock prices and economics tied to Caterpillar Inc. What good or service does...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

APPLE INC., IPOD AND THE PRODUCT LIFE CYCLE

When Apple Inc. launched its first iPod in 2001, it carried a $399 price and could interface only with Macintosh computers (Levy, ...

Working at Apple Computer

a calling" (Apple, Inc., 2010e). And, it is. One must be passionate to work successfully at Apple. Steve Jobs has very high expect...