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Essays 121 - 150

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

Different Types of International Finance Questions Answered

as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 19...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Evolution of Bolivia's Coca Industry

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

Catherine J. Allen's The Hold Life Has

previously the case" (Allen, 1988: 195). It is a very popular pilgrimage that draws people from all over the region, if not the wo...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

China Cola and Profitability Increases

be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Pepsi Cola Stock Valuation

PepsiCo's stock valuation is calculated in a paper consisting of twelve pages through weighted average cost of capital, the capita...