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Essays 691 - 720

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...

Dell Computer Strategies

This is a report about Dell Inc., founded in 1984. Dell offered a unique experience to consumers at the time. The paper considers ...

The Strategic Position of Apple with in the Electronics Industry

The writer examines the influences that are present on Apple and their consumer electronics and the way that Apple competes. The p...

Global Marketplace and How it Impacts Americans

In five pages this research paper assesses the daily impact of the international marketplace in a consideration of availability of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Is Automobile Safety Too Overprotective?

In five pages government mandated automobile safety standards are examined in terms of consumer impact from economic and self dete...

The Positive Aspects of Monopolies

they do not need to (Gisser, 1999). This meant some monopolies would end up lagging behind technologically other similar industrie...

Buying Corn in 2020

(along with its price) but supply had not yet increased to meet that demand. Today in 2020, realism has overtaken the dream of et...

Tax on Goods

new cars. The federal excise taxes include a "gas guzzler" tax that is "imposed on new cars that fail to meet federal fuel economy...

Changes at Intel

had out-earned Intel. Intels response has been to lower prices on its PC chips (Edwards, 2006); additional revenue from other sou...

Wal-Mart; The Impact of the External Environment - Technology

are made and supplied. The internet and the communications technology have increased the potential to find suppliers in many count...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Keeping a Perspective on Research

should demand details, ask questions. If a researcher states "traditional classroom discipline techniques" have been shown to "ef...

Supply Chain Differences between B2B and B2C Organizations

to the above statement can be found in the sites handling of personal information. Security measures are much improved over what ...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

Impulse Buying

than boredom. Depression, for example, is a known correlate in overeating. Overeating is facilitated with impulse buying. Likew...

Identity Theft

identity theft is credit card fraud. The first indication that most victims have that their credit card number has been stolen is ...