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Essays 631 - 660
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...
In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...
In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
and this has been allowed for in the way that products have been brought to market, there is also consideration of the way that th...
Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...
couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...
product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...