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Essays 871 - 900

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

LOVE Computer Virus Attack of 2000

in the emails were exactly the same. Additionally, the emails were coming from software developers in the office, five emails in a...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Student Submitted Case Study on Australia's Negligence Tort

types of financial awards that can be given, these include, but are not limited to; medical expenses, if reasonable and appropriat...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Outlook 2007 with Business Contact Manager

that ACT! will work well with Outlook. The basis for rejecting ACT! as the single CRM software package to choose for unifor...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

STOVALL HOME PRODUCTS AND LIABILITY

to determine if perhaps the personnel could take care of the issue (Erdman and Hildebrandt, 1998). Clearly, the consumer ...

Case Study on the 2005 Wage Dispute Between the National Hockey League Players Association and Team Owners

tensions on both sides of the bargaining table are bound to be running high. The owners felt passionately that a $42.5 million sa...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

Research Design and Methodology

For this research we want to gather data which we can compare and describe the needs and as such quantitative data is the better a...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Investment and Business Ethics

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Earnings' Inequality based Upon Gender

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...