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Essays 601 - 630

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

The Relevance of the Air Campaign During the Gulf War

was able to be waged. There are two things that differentiated the air campaign from other prior conflicts. One difference is that...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

Fred Thompson and Philip Martin

ask what kind of access Martin is getting to the candidate for the significant contribution hes making. But even more troubling i...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Madam President and the Ferraro Campaign

about it. With Gina Davis looking presidential, people are beginning to feel more comfortable with a woman at the helm. The book ...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Competition and Sony Ericsson Markets

Today the company is a market leader, with sales in more than 140 countries, and equipment being used in more than 1,000 networks....

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Operation Barbarossa

Slavic populations, whom they considered inferior, and to repopulate the land with Germanic peoples" (Operation Barbarossa, 2006)....

Political Races: New Mexico: 2006

candidates and smear campaigns, in combination with what the candidates have done, good or bad. In the examination Bill Richardson...

"Activism, Inc."

(Fisher, 2006). The Republicans continually outspend the Democrats and also raise much more money; thus, the Democrats have turned...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

Italian Campaign of Frederick Barbarossa

with a letter from the pope that was interpreted to him as indicating that the pope considered the empire to be a papal fief. The ...

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

The Effects of Media on Sexuality

so popular (Hudepohl, 2007). She goes into some possibilities as to why media is promoting this trend (Hudepohl, 2007). Of course...

Answering Questions from Text

This 3 page paper gives answers to three questions about voting and politics. This paper includes positive and negative aspects of...

Guinea Worm, Eradication Program

This paper describes the Guinea Worm Eradication Program, which was implemented by the Carter Center. This campaign has had remark...

EMAIL MARKETING TESTS -- A PROCESS

Analyzes the results of an email campaign, and suggests methods to interpret data. There are 3 sources in the bibliography of this...

Overcoming Slavery in the 1870s

This paper reviews key historical writings like Alexis de Tocqueville, Abraham Lincoln's campaign speeches and the 1848 Declaratio...