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Essays 421 - 443

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Fundraising Within Small College Athletic Programs

This paper examines various fundraising strategies utilized by small colleges' athletic programs. While larger universities' spor...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Fighting Child Abuse Proposal

p. 1) child abuse complaints. Child abuse is a significant problem in America today. In 1996 alone, there were 969,000 (Hewitt ...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

Marketing Figurative Sculpture Art

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...

Gulf War Strategy

1990). The Gulf War was no exception (1990). The Bush administration and the U.N. Security Council both stated their objectives as...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

"What Women See When They See Hillary" - Article Critique

political landscape is carved from the mindset of masculinity, a reality that has historically marginalized the female gender due ...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

United Church Of Canada And Christology

to defer to clergy as people in other churches (Stewart, 1983). These attitudes would be expected if one considers the three tradi...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Higher Education in California

in both US and CSU systems (UC Office of the President, 1999). To help with tuition, the state adopted the Cal Grant program to he...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Diversity In The Workplace

addressing gender and cultural prejudice within the ranks so as not to perpetuate the ill-will that has typically existed. II. IN...