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Essays 121 - 150

Project Progress Report and Assessment

be referred back to when in doubt of strategic direction. The date for the outline mission statement was set as the middle of Febr...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Hot Cocktails Business Report

differentiation. For customers that are used to a more conservative approach there arte the drinks, such as coffee tea and hot cho...

Overview of the Wireless Communication Industry and its Evolution

The wireless communications industry is the focus of this overview consisting of six pages with the focuses being its evolution, k...

An Overview of the Aluminum Industry

In a paper consisting of seven pages the present state of the aluminum industry is examined in terms of problems, fiscal data, mer...

SWOT Analysis of Starbucks Coffee Corporation

coffee buyer program in which the customer receives a free half-pound of coffee when they have purchased a certain amount. Weakne...

Overview of the Energy Industry

In twenty three pages the energy industry and its various aspects are examined in a consideration of such utilities as electricity...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Overview of the Funeral Industry

attractive caskets. The funeral industry is unique in its existence: it is one of the very few that maintains a strong sense of s...

Overview of Spain's Radio and Television Industry Development

In five pages this paper considers how radio and TV industries developed in Spain with issues including funding, ownership, censor...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Overview of the Parcel Delivery Industry

In six pages this paper discusses how the United Parcel Service strike transformed the parcel delivery industry in this overview. ...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Tort Reform and HBO's Hot Coffee

had to undergo numerous skin grafts and almost died because McDonalds was serving coffee at absurdly high temperatures ("Synopsis,...

Relationships with Coffee Bean Growers

get bank loans but they need the money to pay their workers today. The line of credit and their new strategy to enter into three t...

Determining a Future Strategy for Starbucks

fit as it also requires for products to be supplied at the lowest total cost of the product line this is relatively limited and st...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Article Review: Coffee and Diabetes Risk

to reduce the likelihood of diabetes to some extent. Moreover, caffeine, often thought of as a harmful chemical, may well be the m...

A Questionnaire to Assess Customer Needs and Satisfaction

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

STAFFING ISSUES FOR A GOURMET COFFEE SHOP

Discusses human resources and staffing issues for a fictitious gourmet coffee shop in Washington, DC. There are 4 sources listed i...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

Overview of the Sex Industry

are many issues that one needs to take into consideration when analyzing pornography. For example, in that particular article it i...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

The Application of Human Behavior Concepts at Starbucks

broken down into the smallest components which would acquire the issues give or training. This made the employees cheaper t...