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Essays 91 - 120

Calculating Net Present Value and Assessing a Merger

The paper is presented in two sections. The first section looks at the concept of net present value, considering how and why it is...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Leadership Problems of BP in the Context of the Deepwater Horizon Disaster

well, which was located 41 miles from the Louisiana coast (Hoffman and Jennings, 2010). The disaster struck on 20 April 2010 durin...

Analysis of the HR 29 Mobile Medical Homeless Health Improvement Act

In a paper of six pages, the writer looks at the HR 29 Mobile Medical Homeless Health Improvement Act. Background details and stat...

T-MOBILE AND SPRINT MERGER: A BOOST FOR SHAREHOLDER VALUE OR DOOMED TO FAILURE?

with Verizon and AT&T in terms of size and territory covered. Such a merger would also unify resources and consolidate certain mar...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

21st Century Computing

are able to handle tasks that previously seemed to be manageable only by human intelligence. This is due in large part to dramatic...

Information System Case Studies

a greater advantage than ever before when it comes to project management and related processes. This is because these tools have t...

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

MACROECONOMIC IMPACT ON CHINA MOBILE LTD.

had little impact on the Hong Kong Stock Exchange overall (International Herald Tribune, 2008). In fact, on May 13, the day after ...

The Issue of Capital Structure

and Miller that there should not be any impact on the cost of capital regardless of the underlying capital structure and that the ...

Are Large US Firms Ready to Convert to IFRS?

many major firms is the way that the changes will impact on their accounting policies and potential impact on the way that the res...

Societal Dependence and Cell Phone Technology

Its safe to say that cell phones are an ubiquitous part of society. While just a decade ago, that opera-goer probably would have b...

Parking Cars and Mobile Phone Payment Systems

The services that are offered in this sector can be divided into two main sectors, the prepay services, where credit is purchased ...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

The Use of Technology in the Criminal Justice System

forewarned of an emergency call. However, the police have no privacy when they use scanners. MDTs on the other hand provide the po...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

A Plan for Vodafone to Sponsor Ducati

(Vodafone, 2010). With the need to constantly renew the brand image there is the need to look out for new sponsorship opportunit...

Orange UK Mobile Telecommunications Company Flotation

In eight pages the 2001 flotation failure of this United Kingdom telecommunications firm is examined in terms of background and ma...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...

2nd to 3rd Generation Mobile Communications Movement

It is only if we consider the movement between the first generation, limited brick like telephones and the second generation telep...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...