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Essays 1801 - 1830

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Edison Brothers' Retail Clothing Chain Marketing Analysis

In about three pages this paper presents information, figures, and charts as they pertain to a marketing analysis of the Edison Br...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Community Nursing Program Marketing Plan

In six pages this paper examines a marketing plan for a community nursing program regarding the recruitment of students to volunte...

Community Nursing Program Marketing Plan II

In five pages this paper discusses the recruitment of women to attend STD workshops as part of an inner city shelter for the homel...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Soccer Camp Marketing SWOT Analysis Sample

In five pages this paper discusses marketing a community soccer camp with a SWOT analysis of strengths, weaknesses, opportunities,...

Adult Cigarette Marketing

In eight pages this paper examines cigarette marketing for young twenty something adults who presently smoke. Five sources are ci...

Turkey and the Marketing of Computer Hardware

that a number of other entities will also recognize the opportunity, as well. II. TRANSPORT BARRIERS FOR PRODUCT Computer hardwa...

Affordable Housing Marketing Plan

In ten pages this paper examines affordable home building in a presentation of a marketing plan. Seven sources are cited in the b...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

1990s' Industrial Marketing

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Multilevel Marketing and Pyramid Schemes

In thirty pages this research paper presents examples that illustrate the differences between multilevel marketing and pyramid sch...