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Essays 1351 - 1380

Ford, Chrysler, and Lee Iacocca

In six pages this paper discusses Lee Iacocca's incredible career as an auto executive who served as president of both Ford and Ch...

Comparison of a Bank and Interest Loan Corporation in Managing Liability and Interest Rates

In five pages this report discusses General Motors in a comparison of interest loan corporations and banks as they involve interes...

Environment and Business

In a paper consisting of eleven pages the environmental impact of corporations are discussed and include an examination of ethical...

Case Study of the Sharp Corporation

making strategy as opposed to the new paradigms other Japanese companies had been using. Rather than going to the new mode where p...

Chief Executive Officer Salaries at Nokia and Motorola

In nine pages this paper assess whether or not there is any justification for what CEOs of these two corporations earn. Six sourc...

Case Study of Dow Corning

In three pages a case study of Dow Corning is presented in the answers to 5 questions regarding the controversy of silicone breast...

Pros and Cons of Corporate Regulation by the Government

In seven pages this paper examines the Microsoft case in terms of the issues it brought to the surface in a consideration of how c...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Problem of Avoiding Bankruptcy

In 2012 more than 40,000 businesses in the US filed for bankruptcy. While there is a great deal of literature supporting successf...

Principles to Enforce Standards - Dialogic or Anti-Dialogic

Employers will often use principles in the work place to implement and maintain standards. The writer considers whether or not pr...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

McMurphy's Rebellion

This essay is on "One Flew over the Cuckoo's Nest" by Ken Kesey. The writer discusses McMurphy's rebellion, which is targeted aga...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Action Plan to Reduce Obesity in 12 - 18 Year Olds

causes of obesity catching children when they can still be influenced. Children who are overweight are one of the groups that ha...

Lester Electronics Case Study; Financing Issues

takeover bid which is being made by Avral Electronics for Lester, this would appear to be a move to increase market share by Avral...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...