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Essays 1651 - 1680

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Consideration of the Brazil for Investment by a Biomedical Technology Firm from the United States

These types of development are reflected in the healthcare that is demanded and expected (Bilton et al, 2006). In terms of the so...

New Zealand and the Environment for Business

is a parliamentary democracy, elections take place and both members of Parliament and the government are elected through the use o...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Pharmacological Approaches to Treating Hypertension

This cost combines with the severe physiological impacts of the disease to emphasize the point that treatment should be as efficac...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

MONOPOLIES, OLIGOPOLIES AND ANTITRUST: AN OVERVIEW

barriers, patents and natural barriers to entry. Microsoft could be considered a monopolistic firm in several senses - it ...

Educating About the Risks of Hepatitis B

and when delivered in combination with other interventional tactics. Ndiaye, Hopkins, Shefer et. al. (2005) found insufficient ev...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Bollards and Marketing

does not take off a layer of paint and expose the inner metal. Here, if there is damage there is not an increased weakness. This m...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

University Leadership

some control over their own work lives. Models that promote empowerment, involvement, responsibility, accountability and autonom...

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Crime, Gangs, and Law Enforcement Strategies That are Ethnic and Race Specific

contend, is fueled by nothing but a lot of "hot air and rhetoric" (Berry, 1995, p. PG). The cycle is not difficult to comprehend:...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Plains Indians' Military Campaigns

that had hired on with the Calvary (Hoxie, 1995). These scouts were just a handful of the thirty-three scouts that were under Cus...

Native Americans and Government Policies and Treaties Between 1830 and 1890

such as European law. They were at an added disadvantage in that up until the arrival of the Europeans to this continent, Native ...

Success Factors for Retail Stores

for exceptional customer service, such as their liberal return policy (Staub, 2004). Employees are empowered to make the customer ...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...