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Essays 181 - 210

Global Soft Drink Industry and its Changes

In five pages this paper examines the international soft drink industry in a consideration of its many changes. Five sources are ...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Screenplays with Historical and Focuses

In five pages this paper examines screenplays with historical and social themes and include discussions of The Wedding Banquet, Sh...

Argument in Favor of Lowering the Legal Drinking Age to Eighteen

such. One problem is that the state has arbitrarily set the legal age, creating problems on college campuses. Some students grad...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

FEASIBILITY ANALYSIS: GAME ON INC.

Presents an overall feasibility study for a fictitious video game entitled "Drink Up!" There are 3 sources listed in the bibliogra...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

Flunking Out of College, the Causes

Prickhart (2009) writes that what happens to make young people associate in bars and drink, especially in college, is that the per...

Alcoholism & Underage Consumption of Alcohol

on the Mothers Against Drunk Driving (2010) website, the total costs associated with underage drinking and its consequences are $6...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Murder or Accident?

The First Amendment specifies that Congress shall pass no law respecting an establishment of religion, or prohibiting the free...

Women's Alcohol Consumption in the 19th Century

This 5 page paper examines the extent of alcohol use among women in the 19th century. The writer pays special attention to the tem...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

MADD

In five pages Mothers Against Drunk Drivers is examined with the social ramifications this organization represents also discussed....

Solutions for Community Problems

addition to simply abiding the law and hoping for the best. Check points do help to resolve the situation. In White Plains, New Y...

What is the ‘Right’ Age for Drinking?

what the right drinking age should be that usually focuses on which age an individual should be allowed to legally purchase and co...

How to Quit Drinking: 12 Step Program

the third step which places the individuals life in the hands of God (12step.org, 2009). The drinker gives control of their life t...

Wine in The Odyssey

reader how "everything well stowed, the wine in jars, and the barley meal, which is the staff of life" which indicates that wine r...

Eat, Drink, and Be Merry by Edell and Schrieberg

truth is that as a population, we seem less able to tolerate even slight discomforts. In fact, we view such discomforts as real pa...

WATER FOUNTAIN, COMPONENTS AND REPLACEMENTS

certain areas) (Frankel, 2007). The water not used drains into the sanitary drainage system (Frankel, 2007). There are pl...