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Essays 391 - 420

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Agritech Case Study

best solution will be that which satisfied the demand and has the lowest associated costs. The different variation on the ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Calculating the Break Even Point

This paper demonstrates the way in which a break even point for a product may be calculated. Using a fictitious product, the metho...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Description of the 'Theme Park Guru'

The Theme Park Guru is a proposed new product, providing a theme park guide as a book or an app, with an accompanying service to ...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

What is Value Migration?

lead to the development of military aircraft, but the development was too soon for a consumer product or service to be developed, ...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

Live Cycles of Products and Projects

stage. The company may add to their distribution channel during this stage as consumers (or other businesses) purchase the product...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...